B2B Word of Mouth Marketing

B2B Word of Mouth Marketing header image 1
September 13, 2021  

Graphic design versus web design – what’s the difference?

boomtime’s VP of Operations, Alfonso Barreiro, an expert in design, joins JP Clement to discuss the differences between graphic design and web design. They discuss how these two types of design affect the user experience and are used to drive the customer journey on your website. Learn more about the strategy and analytics behind great design and how that ties into your overall marketing strategy to create a simple yet powerful experience for your prospects.

 

Please take a listen to the episode.

Website: www.boomtime.com

LinkedIn: https://www.linkedin.com/company/boomtime

Twitter: @boomtime_online

Connect with JP: https://www.linkedin.com/in/jpclement/

Connect with Alfonso: https://www.linkedin.com/in/alfonso-barreiro/


August 4, 2021  

How content strategy informs content creation

boomtime’s Director of Content, Kathy Watts, and Marketing Strategist Nick Martinez join JP Clement to discuss how content strategy informs content creation. We discuss the importance of having a content strategy and how content drives your messaging and helps maintain consistency across all touchpoints. 

Please take a listen to the episode.

Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online
Connect with JP: https://www.linkedin.com/in/jpclement


July 16, 2021  

Advertek success story: LinkedIn Sales Connector

boomtime Marketing Strategist Nick Martinez joins JP Clement to discuss Advertek and their success utilizing boomtime’s LinkedIn Connection Campaigns. We discuss how our Connect package helps grow connections and leads on LinkedIn with specific examples from Advertek’s success story to demonstrate how effective a LinkedIn Connection Campaign can be for your business.

 

Please take a listen to the first episode of our Client Success Stories podcast series.

 

Then visit our Resources page to learn more about the strategy behind Advertek’s LinkedIn success and see their results.

 

Website: www.boomtime.com

LinkedIn: https://www.linkedin.com/company/boomtime

 

Twitter: @boomtime_online

Connect with JP: https://www.linkedin.com/in/jpclement

Connect with Nick: https://www.linkedin.com/in/nicholasmtz/


June 16, 2021  

8-Week Deep Dive Into Your Marketing Funnel | Week 8: Refining your funnel

Welcome to Week 8, the final episode of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts.

This week, we discuss how to refine your funnel. We talk about why it’s essential to refine your funnel and the key strategies that make the most sense for B2B. We review some of the high-level KPIs to benchmark your overall performance and discuss the best tools for reporting and analyzing those metrics. We dive into how and when to refine your marketing techniques, along with other aspects related to this eighth and final stage of your digital marketing funnel.

Please take a listen as we wrap up our Marketing Funnel Deep Dive podcast series.

 

Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime

Twitter: @boomtime_online
Connect with JP: https://www.linkedin.com/in/jpclement


June 2, 2021  

8-Week Deep Dive Into Your Marketing Funnel | Week 7: Advocacy

Welcome to Week 7 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts.
 
This week, we analyze how things like customer satisfaction surveys, great UI/UX, and following the data are critical in the Advocacy process. Questions like, “what are the best ways to ask customers for reviews?” and, “what are the differences between affiliates, resellers, and referrals?” are covered, as well as many other aspects related to the seventh stage of your digital marketing funnel.
 
Please take a listen, and prepare for Week 8, where we will dive deeper into the Refining your funnel. We will be covering topics centered around metrics and data, depth and frequency, and favorite tools for analyzing and reporting metrics.
 
Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime

Twitter: @boomtime_online
Connect with JP: https://www.linkedin.com/in/jpclement


March 31, 2021  

8-Week Deep Dive Into Your Marketing Funnel | Week 6: Retention

Welcome to Week 6 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we will discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts.

This week, we analyze how things like customer satisfaction surveys, great UI/UX, and analyzing data are critical in the Retention process. Questions like, “how do I know if my customers are satisfied?” and, “what are effective ways to build customer loyalty?” are covered, as well as many other aspects related to the sixth stage of your digital marketing funnel.

Please take a listen, and prepare for Week 7, where we will dive deeper into the Advocacy portion of your funnel. We will be covering topics centered around reviews, referral programs, and affiliate programs.

 

Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online

Connect with JP: https://www.linkedin.com/in/jpclement
Connect with Donnie: https://www.linkedin.com/in/donnievaldez


March 18, 2021  

8-Week Deep Dive Into Your Marketing Funnel | Week 5: Customer Experience

Welcome to Week 5 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we will discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts.

This week, we analyze how things like customer satisfaction surveys, great UI/UX, and analyzing data are critical in the Customer Experience process. Questions like, “what is the best way to measure customer satisfaction?” and, “what role does data play in customer experience?” are covered, as well as many other aspects related to the fifth stage of your digital marketing funnel.

Please take a listen, and prepare for Week 6, where we will dive deeper into the Retention portion of your funnel. We will be covering topics centered around contact points, email marketing, and landing pages.

 

Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online

Connect with JP: https://www.linkedin.com/in/jpclement
Connect with Donnie: https://www.linkedin.com/in/donnievaldez

 


March 2, 2021  

8-Week Deep Dive Into Your Marketing Funnel | Week 4: Conversion

Welcome to Week 4 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we will discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts.

This week, we analyze how things like customer service, sending great emails, and having dedicated landing pages are critical in the Conversion process. Questions like, “how important is customer service now?” and, “how important is email marketing in 2021?” are covered, as well as many other aspects related to the fourth stage of your digital marketing funnel.

Please take a listen, and prepare for Week 5, where we will dive deeper into the Retention portion of your funnel. We will be covering topics centered around customer communication, loyalty, and encouraging repeat business.

 

Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online

Connect with JP: https://www.linkedin.com/in/jpclement
Connect with Donnie: https://www.linkedin.com/in/donnievaldez

 


January 27, 2021  

8-Week Deep Dive Into Your Marketing Funnel | Week 3: Consideration

Welcome to Week 3 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts, we will discuss the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts.

This week, we analyze how things like generating reviews, defining differentiators, and constructing case studies are critical in the Consideration process. Questions like, “how can I get more Google reviews?” and, “how do I define my USP?” are covered, as well as many other aspects related to the third stage of your digital marketing funnel.

Please take a listen, and prepare for Week 4, where we will dive deeper into the Conversion portion of your funnel. We will be covering topics centered around contact points, email marketing, and landing pages.

 

Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online

Connect with JP: https://www.linkedin.com/in/jpclement
Connect with Donnie: https://www.linkedin.com/in/donnievaldez


January 15, 2021  

8-Week Deep Dive Into Your Marketing Funnel | Week 2: Discovery

Welcome to Week 2 of our 8-week Marketing Funnel Deep Dive podcast series. In these podcasts we will cover the fundamentals of digital marketing and deep dive into eight key sections of your company’s marketing funnel, covering one per week with a series of questions and topics answered and discussed by boomtime marketing experts.

This week, we discuss how things like messaging, brand voice, and web copy are critical in the Discovery process. Questions like, “what is the importance of a powerful brand message?” and, “how do you approach landing page copy versus home page copy?” are covered, as well as many other aspects related to the second stage of your digital marketing funnel.

Please take a listen, and prepare for Week 3, where we will dive deeper into the Consideration portion of your funnel. We will be covering topics centered around generating reviews, defining differentiators, and constructing case studies.

 

Website: www.boomtime.com
LinkedIn: https://www.linkedin.com/company/boomtime
Twitter: @boomtime_online

Connect with JP: https://www.linkedin.com/in/jpclement
Connect with Donnie: https://www.linkedin.com/in/donnievaldez


Podbean App

Play this podcast on Podbean App